Kate Moss for Rag & Bone's first ad campaign

After ten years of successful business, Rag & Bone is set to release its first ad campaign...and who better to star in it than Kate Moss? The campaign was shot on the streets of London by Craig McDean and will appear in the global press throughout the summer.

This is a great collaboration of British talent {Kate Moss, David Neville and Marcus Wainwright, the duo behind Rag & Bone, are British} and just in time to celebrate Rag & Bone's arrival in Europe. David Neville and Marcus Wainwright will show their spring-summer 2013 collection durning London Fashion Week {September 16th} in their Sloane Street flagship store.

Rag & Bone's flagship where their first London showing will be held on September 16th

“It's exciting to present a collection for the first time in our home town and for it to take place in our own store feels really special”, said David Neville.

Rag & Bone are still scheduled for its menswear and womenswear runway show at New York Fashion Week on Seprember 7th.


Fashionmag.com